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Marketing Frameworks

These are the proven copywriting and marketing frameworks our AI uses to analyze and improve your content for better engagement and persuasion.

AIDA Model
A classic marketing model that describes a four-stage process that a potential customer goes through when making a purchase decision.
  • 1

    Attention

    Grab the reader's attention with a compelling headline, an interesting story, or a surprising statistic.

  • 2

    Interest

    Build interest by providing details, explaining benefits, and making the content relevant to the reader.

  • 3

    Desire

    Create desire by appealing to emotions, showing the impact of the action, and making the reader want to be part of the solution.

  • 4

    Action

    Call for a specific action with a clear, concise, and easy-to-follow instruction (e.g., a button or link).

Problem, Agitate, Solve (PAS)
A copywriting formula that focuses on identifying a problem, making it emotionally resonant, and then presenting your product or service as the solution.
  • 1

    Problem

    Clearly and concisely state the problem your audience is facing.

  • 2

    Agitate

    Amplify the problem. Use emotional language to describe the frustrations and pain points associated with it.

  • 3

    Solve

    Introduce your solution. Explain how it directly solves the agitated problem and alleviates the pain.

StoryBrand (SB7 Framework)
A framework that uses the elements of a story to clarify your message. It positions the customer as the hero and your brand as the guide.
  • 1

    A Character

    The customer is the hero, not your brand.

  • 2

    Has a Problem

    Identify the external, internal, and philosophical problems of the hero.

  • 3

    And Meets a Guide

    Your brand is the guide who understands their problem and has a plan.

  • 4

    Who Gives Them a Plan

    Provide a clear, simple plan for them to follow.

  • 5

    And Calls Them to Action

    Tell them exactly what to do next.

  • 6

    That Helps Them Avoid Failure

    Clearly state the negative consequences of not taking action.

  • 7

    And Ends in a Success

    Show them the successful outcome they can expect.

Content Strategy Best Practices
Core principles for creating effective and trustworthy newsletter content for non-profits.
  • 1

    80/20 Rule

    80% of your content should provide value (education, stories, impact reports), while only 20% should be a direct ask or promotion.

  • 2

    Soft CTAs

    Use gentler calls-to-action like 'Learn How to Help' or 'See the Impact' more often than hard CTAs like 'DONATE NOW' to build trust and reduce pressure.

  • 3

    Story First

    Begin your email with a compelling narrative or an educational piece of content (at least 150 words) before making an ask.

  • 4

    Value-Added Content

    Include tangible information like statistics, facts, or specific updates on program progress to build credibility and inform the reader.